The dental industry is a cutthroat business where most dentists are offering almost the same dental services and competing for their patients’ attention. So, how do you stand out from the competition?
Search engine optimization (SEO) is a powerful marketing tool used by many businesses that depend on local customers. Today, people depend on the Internet to search for products or services. Being featured on page 1 of Google helps increase your chances of being found and attract plenty of new patients than those on the second page. Potential patients are more likely to trust and choose your services over your competitors with lower search engine rankings.
Although 2021 is still a few months away, here are some helpful SEO tips for dentists that you can start to implement today:
Website Structure and Functionality
A decent website architecture is a crucial ranking factor in Google. Think about the journey of your users’ on your website:
- Is it mobile-friendly
- Is it easy to navigate around?
- Do your webpages load fast?
- Does it have an aesthetic design?
- Is your website secured with SSL Certificate?
- Does it have unique and optimized page titles and descriptions?
Having a functional and good website structure helps improve customer experience and satisfaction. Also, your website architecture guides Google where to find the most important content. The way you structure your website also helps search engines determine what your site is all about and the products or services you are selling.
Optimize Your Google My Business (GMB) Profile
Google My Business is a free and easy-to-use tool that helps drive customer engagement across Google Search and Maps. Make sure to provide all the essential information about your dental practice, such as your business name, location, contact details, operating hours, link to your website, link to your request consultation page, and the appropriate category. You can also publish regular posts on your GMB profiles, as well as events, products and/or services to Google Search and Maps.
Optimize Your Service Page
Optimize your website service pages by creating well-laid and unique content for each. On-page optimization can effectively attract targeted customers and get them to check out your website — one step closer to purchasing. For instance, if a potential patient is searching for teeth cleaning services in their city, you need to convince them to choose your practice over your competitors by showing off your experience and credentials on your service page. Provide them with important information, such as the costs, patient reviews, before and after photos, and the steps involved in getting implants.
Link and Citation Building
Building high-quality links cannot be underestimated, especially if you want to successfully stand out and thrive online. Getting links from authoritative websites helps you rank in search engines, increase conversion rate, and establish the credibility of your website.
On the other hand, citation building is an effective strategy that builds your online credibility. Listing your dental website in relevant online directories does not only help your target patients easily find you online, but it also presents you as a reliable and trustworthy dentist. Make sure to provide all the essential information about your dental practice.
Every dentist wants to rank on top of the Google results page. As a dentist, you probably do not have the technical knowledge about SEO. That is why you should leave the job to the SEO professionals.
With proven dental marketing strategies in place to take care of your dental website, let Dentist OA be a part of your practice team. Call us today at +1 289 426 2314 or use our contact us form to request a free SEO analysis.