All dental health professionals need to understand the significance of effective dental marketing strategies. It is a powerful tool you can use to thrive in the cutthroat dental industry. To succeed, you need to promote your practice to bring in a steady stream of patients.
While it is easy to understand that you should need to market your practice, what is difficult is to know how to get started. However, there is no one-size-fits-all solution. Each marketing strategy and practice are unique. This means that each dental digital marketing mix may involve a combination of different strategies to yield results.
At Dentist OA, we focus on helping local dental practices in Hamilton and across Canada grow. Whether you are a new practice or a seasoned dentist, the right marketing strategy truly matters.
Here are several dental marketing ideas to get you started and grow your practice:
- Focus on Local SEO
Search engine optimization (SEO) is an essential element for your marketing strategy; however, what really attracts more patients to your practice is local keywords. For instance, it is impossible to bring in Vancouver patients in your Toronto dental clinic.
Local SEO puts you on top of your dental marketing game. Instead of ranking “dentist” on the search engine, use a local keyword like “Toronto dentist” to attract local clients. This does not only help target patients find you on search engines but gives you an edge in voice search when a potential patient searches for a local dentist “near me.”
- Incorporate Content Marketing to Add Value
Fresh, engaging, and relevant content is an effective way to bring prospects searching for information, build relationships, and convert them into loyal patients. Adding new content with keywords regularly to your dental website helps boost your overall search engine ranking and bring more traffic to your site.
- Well-Designed, Responsive Website
Your website says a lot about your dental practice. Today, it is crucial to have a beautiful website. Before your target patients purchase your dental care services, their first interaction with your practice is your website; that is why your website must accurately represent your practice and be easy to navigate. Also, since millions of people use smartphones to search for goods and services, make sure your website is formatted properly for smaller screens.
- Use Social Media
Millions of people across Canada have at least one social media profile and spend hours on different social media channels, such as Facebook, Twitter, and Instagram. Being active on social media sites is the best way to engage with your target patients by providing them with effective dental health tips. Build your own community of followers where you can share new content with them regularly.
- Improve Online Presence and Consistency
If you are looking to improve your dental marketing and attract more patients, make sure to claim your listing on online directory sites, such as Google My Business, Yelp, Bing Places, and Facebook. Create a profile for your business to claim your dental practice listing. This allows you to be in control of your page content, as well as add and update your contact information (Name, Address, Phone Number), operating hours, and website URL.
If you are in need of dental marketing services from our dental marketing experts, simply give Dentist OA a call at +1 289-426-2314.