Dental practices are bearing the brunt of the pandemic. Several clinics across Canada and the world have temporarily closed, while few that remain open are limiting their appointments. This “new normal” has got dentist-owners scratching their heads, asking how they should adjust their marketing strategies in this critical time.
Many dental practices have also raised the question of whether it’s wise to hit pause on their SEO efforts to reduce their expenses. However, the truth is that stopping your SEO strategies until further notice may have a negative impact on your present rankings in search engines.
Note that one day, we’ll all recover once the pandemic is over, and your clinic will operate in full swing once again. If you pull the plug on your SEO campaigns at the height of coronavirus, your rankings may not instantly bounce back compared to those practices maintained or doubled down on their SEO.
If you’ve resolved to cancel your SEO due to the crisis, it’s never too late to get the ball rolling again. You can still continue with your SEO efforts and focus on the goals you wanted to achieve from the beginning.
Here are some tips you can consider to maintain steady traction:
Continue churning out relevant content
People are mostly indoors and have extra time in their hands during this pandemic. They’re surfing the web more extensively now to look up information. Leverage this opportunity to provide them with relevant content.
This is the ideal time to increase your audience’s awareness about dental health while building your authority. Spread the word about your practice and increase your chances of boosting your rankings.
Search engines may be bursting at the seams due to tons of queries regarding coronavirus, but you can still produce content related to dental health, the services you offer, and how you’re participating in minimizing the effects of the pandemic.
Be there for prospective patients who have time to spend on shopping for services like veneers, dental implants, or clear braces within your location. You may want to consider repurposing your past blog articles into a comprehensive yet concise ebook or expand an in-depth article into an online course. Online consultation is also a viable idea.
Develop a plan to boost your organic growth
Now is the right time to chart your path to increased organic traffic. Search for trending keywords around your niche or service offerings, then add them to your content.
The goal is to snag a spot on the first page of Google search results. You want your practice to be more visible and turn up on every search query so your potential patients can easily find you once things return to normal.
As you plan your dental SEO, take note of the following:
- Create high-quality content. Publishing relevant and informative content increases your website’s chances of getting ranked on the top search engine results.
- Focus on local SEO. Position your content to target the patients in or near your area.
- Use keywords that your target patients use to perform specific searches.
- Update your Google My Business listing. Post photos of your clinic, respond to reviews and update your contact information and clinic hours.
Improve your online presence
Use this time to accomplish those digital marketing projects that may have taken a backseat due to your busy schedule in the past. Maybe your website needs a revamp, or your logo needs a fresh look. Or perhaps you need to fine-tune your branding/messaging in a way that directly speaks to your patients.
This may also be the ideal time to evaluate your site and assess if your call-to-action buttons are converting site visitors into booking patients. While you’re at it, consider tapping an SEO specialist to perform an SEO audit on your website to make sure you’re implementing the best optimization practices.
SEO isn’t a one-time thing; it’s an ongoing process that requires your time, effort, and patience. There’s no better time than today to improve your rankings in search engines. Be proactive in boosting your online visibility today and reap the gains in increased patient bookings tomorrow.
If you need assistance in creating a solid SEO plan for your dental practice, we can help. Dentist OA is a digital marketing and advertising company that aims to provide effective internet marketing solutions to dentists to scale their practices. We are experts in turning leads to sales. For inquiries, call us today at +1 289 426 2314 or send us an instant message at [email protected].