As the current pandemic continues to build momentum and force millions of people to stay at home to prevent the transmission of the disease, dental clinics have temporarily put their services on hold.
With the suspension of in-person dental care, staying connected with your patients may seem challenging. Dentists must adopt new ways and take extra effort to communicate with existing and potential patients.
Here, we have rounded up some crucial steps you can take to stay virtually connected to patients and continue to build trust and confidence during the COVID-19 crisis:
- Keep Your Website Active
With your dental office temporarily shut down, keeping a live and active website helps maintain a strong online presence. Identify all the possible concerns of your patients and give them an update of all the steps you have taken in responding to the COVID-19 crisis. Make sure to provide up-to-date contact information and how you will handle patients needing emergency dental care.
Updating your website regularly helps boost your rankings on search engines, making it easier for target patients to find you online, as well as attracting new patients once business returns to normal. Ongoing SEO campaign maintains or even boost your Google ranking, as others suspend their campaign.
- Be Proactive on Social Media
With your potential patients stuck at home and spending more time on social media, now is the perfect time to establish or maintain a social media presence. Facebook, Twitter, and Instagram are popular platforms to connect and interact with your followers. Post relevant and engaging content once or twice a week and add interesting images or videos to increase engagement. Make sure the information you share with your followers is valuable, such as a post about oral hygiene tips, a short video demonstrating proper brushing or flossing techniques, or advice about maintaining routine dental care.
- Do a Live Chat
With dental offices closed, you can still respond to patient inquiries or emergencies through live chat on your website. You can also provide your potential patients with different options to chat with you via Facebook Messenger, Viber, WhatsApp and other instant messaging platforms so that you will be able to respond to them quickly. Another option to consider is video conferencing through Skype or FaceTime.
- Send e-Newsletters
Sending e-newsletters to your patients’ email addresses regularly is another great way to stay in touch with them. Make sure to include the latest update on how you and your staff are doing despite the temporary closure of your clinic. You can also use do-it-yourself newsletter platforms, such as MailChimp and Constant Contact. Despite the catastrophic events caused by the COVID-19 pandemic, use e-newsletter to share pleasant and inspiring news that will help uplift your patients.
With limited and restricted patient contact, following these simple tips helps you stay connected and keep the communication lines open to your patients. We do not know when the crisis will end and it will definitely require everyone’s collective effort to fight the virus and maintain the general safety of our local communities. Stay safe and healthy always!