When it comes to making your dental clinic a success, it helps to have a strong marketing strategy to act as a guide. Traditional dental marketing practices don’t cut it anymore. Smart approaches marketing is key to keeping your clinic competitive in today’s market. To build your marketing approach, here are a few dental marketing ideas to help strengthen your online marketing and attract new patients.
1. Improve your SEO
Most patients looking for a dentist start with a Google search. SEO is the process of optimizing your website to make it more visible on search results. This process consists of updating your titles, headings, content, and speed to make it easier for Google to understand the site. SEO also includes researching relevant keywords (e.g. “emergency dentist in Toronto”) to make it easier for you to show up on relevant search results. SEO is one of the best dental marketing ideas in your arsenal; even a little can go a long way.
2. Claim local business listings
Success starts close to home. When it comes to SEO, it pays to make your focus as local as possible. Focus on building your online presence so you’re more visible to the nearest potential customers. The easiest method is to claim a local business listing and input your clinic’s information. Profiles like Google My Business contain vital information like address, website, and contact details that make it easier for patients to find you with a simple Google search. Keep your information up to date at all times to ensure relevance.
3. Touch up your website
For many new patients, your website is their first impression. Having a clean, attractive website starts things off on the right foot. Take the time to optimize your website for better performance. It pays to get a professional to do this for you if you’re not tech-inclined. Fast loading speeds are decisive in getting visitors to stay, as is making it easy for patients to move from page to page. With the prevalence of mobile devices, it’s also a good idea to optimize your site for greater mobile-friendliness.
4. Start a blog
As many dental marketing experts will tell you, creating quality content related to dentistry is an effective marketing move. Blogging gives you a great platform for sharing vital information. Think of content creation as a way to share your expertise on oral health with potential customers. Create articles on relevant dental topics (e.g. What’s the best toothbrush for sensitive teeth?) to give your patients information they can use outside the clinic. As an alternative, you can also make video guides for a more hands-on method of sharing information.
5. Get more patient reviews
Reviews are a great way to attract new patients. Encourage your patients to leave reviews on your site after an operation or appointment with you. Most new patients shopping for a dentist check out reviews to gauge the clinic’s quality. Good reviews recounting your excellent service are a powerful way to establish your credentials. While you’re at it, practice good review management and respond to all reviews, both positive and negative. Negative reviews are a good opportunity to make an impression with potential patients. How you handle those reviews says something about your willingness to learn from mistakes and take patient feedback into account.
Keep these ideas in mind to grow your clinic and help attract more patients. For more creative dental marketing ideas, visit Dentist OA to strengthen your marketing strategy and build a strong online presence.